Professor at I-Shou University, Taiwan.
Dr. Jyh-Rong Chou is a distinguished professor in the Department of Creative Product Design and the Dean of the College of Communication and Design at I-Shou University, Taiwan. He has been serving as the Executive Director of the International Association of Organizational Innovation (IAOI, USA) since 2007. With a Ph.D. and M.S. in Industrial Design from National Cheng Kung University, Dr. Chou has contributed extensively to creative design research, user experience, and decision-making methodologies using Fuzzy and Gray theories. He has published prolifically in top-tier international journals and actively reviews for prestigious publications in design, engineering, and decision sciences. Dr. Chouโs interdisciplinary approach bridges design innovation with usability and sustainability, earning him national and international recognition.
๐ย Professional Profile:
ORCID
Scopus
๐ Suitability for the Best Researcher Award :
Dr. Jyh-Rong Chou is an exemplary candidate for the Best Researcher Award due to his sustained academic excellence, innovative research contributions, and leadership in design education. His pioneering work in integrating Fuzzy Set Theory, TRIZ, and usability engineering into creative product design has advanced both theory and practice. As a prolific author and active reviewer for high-impact journals, he significantly influences global research trends. His role as Dean and Executive Director of IAOI reflects his commitment to fostering academic and industrial collaboration. Dr. Chouโs dedication to interdisciplinary research, user-centered innovation, and sustainable design aligns perfectly with the awardโs values, showcasing his impactful contributions to design science and technology.
๐ Education :
Dr. Jyh-Rong Chou completed his academic training entirely at the prestigious National Cheng Kung University in Tainan, Taiwan. He earned his Ph.D. in Industrial Design between 2002 and 2004, focusing on innovation methodologies and human-centered design. Prior to that, he obtained an M.S. in Industrial Design (1992โ1994), where he developed his foundational knowledge in ergonomics and product development. His undergraduate studies were also in the Department of Industrial Design at the same institution (1989โ1992), laying the groundwork for his academic and professional journey. This rigorous and consistent educational background has shaped Dr. Chou into a multifaceted expert in creative design, decision science, and usability engineering.
๐ข Work Experience :
Dr. Chou has over two decades of academic and professional experience in industrial and product design. He currently serves as Professor in the Department of Creative Product Design and as Dean of the College of Communication and Design at I-Shou University. Since 2007, he has also held the role of Executive Director at the International Association of Organizational Innovation (IAOI, USA), promoting global research collaboration. His experience spans teaching, academic leadership, industry consultancy, and editorial duties for top journals. He has supervised numerous research projects, published widely, and contributed to curriculum development in creative design and usability. His extensive experience demonstrates his capacity to lead research and education with innovation and interdisciplinary impact.
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Awards and Honors :
Dr. Jyh-Rong Chou has received numerous recognitions for his research excellence and academic leadership. He is a frequent reviewer for internationally reputed journals such as Journal of Mechanical Design, Journal of Cleaner Production, Advanced Engineering Informatics, and others. His appointment as Executive Director of IAOI (USA) since 2007 highlights his leadership in fostering global innovation. Dr. Chou has been repeatedly invited to international conferences and editorial boards, reflecting peer recognition of his expertise in fuzzy logic, decision-making, and product-service systems. Though specific award names are not listed, his record of publications, professional appointments, and peer recognition positions him among the most influential scholars in creative industrial design and applied decision science.
๐ฌ Research Focus :
Dr. Chouโs research is centered on integrating advanced decision-making tools like Fuzzy Set Theory and Gray Theory into creative product design and innovation processes. His work spans TRIZ methodology, usability engineering, ergonomics, and user experience (UX) optimization. He also explores Life Cycle Engineering and Product-Service Design, contributing to sustainable and human-centric innovations. His interdisciplinary research bridges design theory and engineering practice, enabling more intelligent, efficient, and user-friendly products. By applying quantitative methods to subjective user perceptions and complex design problems, Dr. Chou advances both academic knowledge and practical solutions in product development. His research fosters innovation that is both technically sound and emotionally resonant with users.
๐ Publication Top Notes:
๐ A TRIZ-based product-service design approach for developing innovative products
Year: 2021 ๐ Cited by: [Check Crossref/Scopus] ๐ ๏ธ๐ก
๐ A Scoping Review of Ontologies Relevant to Design Strategies in Response to the UN Sustainable Development Goals (SDGs)
Year: 2021 ๐ Cited by: [Check Crossref] ๐ฑ๐ฏ
๐ A psychometric user experience model based on fuzzy measure approaches
Year: 2018 ๐ Cited by: [Check Scopus] ๐ค๐ง
๐ Performance evaluation of special education in China based on Data Envelopment Analysis
Year: 2018 ๐ Cited by: [Check Scopus] ๐๐จ๐ณ
๐ Kansei Clustering Using Fuzzy and Grey Relation Algorithms
Year: 2015 ๐ Cited by: [Check Journal Metrics] ๐จ๐